Top 8 Digital Marketing Trends You Will Witness During 2017

Digital marketing has made the way of promoting products so simple and cost-effective for the business organizations. It is a modern way of promotion and certainly all type’s business can try it. Unlike TV advertisements and expensive printed promotions, the digital marketing promotes products online. The internet is the largest marketplace today. The digital marketers know it and they use it to meet all the promotion related demands of the clients. Whether you have a small sized business, medium sized business or a large business organization, you can use digital marketing to endorse your products across the globe. It is cost-effective and it is really very effective to increase the sales.

Almost business owners across the globe have praised the features offered by digital marketing in. 2016 was a year, when millions of business owners have hired the digital marketing experts for promotion. Of course, the demand for well-experienced marketers are high in 2017 as every digital agency Singapore is looking to fulfil the requirements of their clients. The experts say that there will be a boom of digital marketing trends. The top 10 are listed below:

1. A rapid enhancement in video ads

No, we are not talking about the video ads broadcasted over the television. It is about the video ads shown on websites, social networking sites and video sharing sites like YouTube. People used to enjoy watching videos on YouTube before a few years because the video used to stream without ads. Now, business owners promote their products and services over YouTube. Some unexpected ads come in-between the main video, which sometimes frustrate the viewers. However, still the popularity of the product increases and the promoters get benefit from it.

2. There will be more apps for particular brands

The world has seen a dramatic increase in the number of mobile apps. There were millions of apps were built during 2016. Of course, 2017 will provide many new apps that will belong to certain brand, game, and other services. Even though, the small and medium sized businesses spend a limited amount over promotion. It is expected that most of the small and medium sized businesses will get dedicated apps for their services. It becomes quite simple to target, lure, and entertain the customers, when you get a perfect app for the business. Now, almost business organizations know it and they will go for it.

3. The mobile phone users will be the main audience

Any business, is going to promote its products and services digitally, will focus on the mobile users. 2017 will be the year, when we will witness the dominance of mobile phones over the desktop. The desktop users will be a part of the digital marketing strategy, but the marketers will plan Smartphone centric marketing plans. There are billions of Smartphone users and most of them use their device for shopping and finding useful services. So, you can see more mobile friendly sites in 2017 and all types’ business organizations are going to do it.

4. There may be more social media marketing channels

Every individual knows that social media has become the best platform to promote products on the internet. The digital marketing agency in Singapore uses this platform widely and similarly other agencies too. The social networking sites like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest have billions of active users. Do not get stunned, if you soon get another emerging social networking site because the demands are quite high. Snapchat and Learnist are some good examples of the new social media marketing channels and you can see some more in 2017.

5. There will be some more smart devices

Do you think there will be no new devices during 2017? Please do not lose hope because there will be some great devices in this year. The Smartphone manufacturing firms are trying to improve the technology so that the users can get better battery life, more space and much better services. The digital marketers are already using virtual reality for promotional purpose. There will be more digital displays and cost-effective digital brochures that will be used to promote the business organizations.

6. The quality of the content will improve

It is not only about the website content or the content promoters feed on the social media and blogs. The ads will be more meaningful. You will find entertaining ads on the websites, social media and also on your TV sets. The digital marketers know that it is not quite easy to grab the attention of the prospects nowadays. You need to try something different and impressive. Therefore, you can get top quality content on the web pages, social sites and also in the commercial ads.

7. The demands for high-quality services will improve

It is expected that the number of service providers will improve very quickly within a few months. Now the customers may find it tough to find a reliable service provider. Of course, some reliable digital marketing agencies will promote only reliable service provider. Still, the online consumers may feel puzzled. The digital marketing agency in Singapore will prevent customers from getting directed towards unreliable service providers.

8. Every client will seek higher ROI

The digital marketing service providers have proven time and again that they can magically boost the value of any brand. Of course, the expectations of all the clients will be high during 2017. Every business owner would like to get the maximum returns on investment. He would like to get the best output from the digital marketing campaign. The digital marketing companies can be in a huge pressure and only a few reliable agencies can meet the demands of the clients.

So, these are the top 8 digital marketing trends, you can witness during 2017. It is also possible that you may see some other trends like increase in the hacking incidents, expensive online promotion, and so on. Every business has equal opportunities of turning into a business giant. The customers are choosing online service providers over the land based service providers. The support of a trusted digital marketing agency can boost the sales of any business and turn it into a reliable brand.

Finding a Digital Marketing Agency in Singapore That Will Bring You Real Results

Digital marketing is simply a boon for small and medium sized businesses across the world. It is a marketing technique that can do wonders for your business and turn it into the most profit making businesses of the region. Of course, just like other marketing campaigns, digital marketing campaigns also get succeeded when administrated by experts. You can find two type’s marketing agency, first an experienced digital marketing agency and another would be a newly established agency. Both types’ agencies would perform the promotional work.

Well, the work quality would be different and their charges may also be different. So, how to select the best digital marketing agency in Singapore? What to check when hiring a digital marketing expert? This article will provide you with a comprehensive guide for choosing the best digital marketing agency for your business.

Know what you want

Before you start meeting the digital marketing experts offline or online and even before you search for the digital marketing agencies, you should know your demands. You can never make a perfect decision until you don’t know what you want. You should know that how much time you want to spend by marketing your product, services and business. You should know that how much money you want to invest in digital marketing. You should also know that what types’ strategies you want the digital marketing agency to implement, which your employees cannot implement. Who will be the targeted audience, where you will promote and how soon you want the results, consider all these things before you search for a digital marketing company.

Always check the experience and performance of a digital marketing agency

Hiring a digital marketing agency is not an easy task, especially when your expectations are quite high. A newbie can certainly not meet your demands due to the lack of experience. You must hire an experienced digital marketing agency in Singapore. Well, the experience will not be the only thing that will ensure the quality of the work. You should also check the performance of the marketers. You can do it by checking the customer reviews. If the marketing agency had performed according to the expectations of the clients, you can find some positive reviews or not.

Clearly mention what you expect

Some small and medium sized business organizations do not get impressive results even after hiring well-experienced digital marketers. It happens because they get failed in expressing their requirements. Most of the digital markers provide a long list of operations, they perform during the digital marketing campaign. The business owners don’t pay attention to the marketers and thus choose some ineffective processes. You should not make the same mistake and focus only on the results. Allow the marketers to do whatever it takes to bring your business at the top. That’s how you can get the best output for your investment.

Maintain a long term partnership with the marketers

It is quite tough for any online business to maintain the top position. There are many business organizations, which are selling the same products and providing the same services. They can beat you in the competition and regain the top position, if you get to the top and break the partnership with the digital marketing agency. You should get ready for a long term relationship. The digital marketing service will keep you at the top position and you will earn a huge profit. That’s how things will work, when you will hire a reputable digital marketing agency in Singapore.

The digital marketers in Singapore provide their support to both local and exotic clients. You can easily find and hire the best marketing agency according to your requirements, if you follow this guide.

What to Look Out for in a Digital Agency

There have been many business entities throughout the world as the steps towards rapid growth and development phase. With the establishment of numerous companies, there has been tough competition in the industry. Therefore there is a need to have the best way to get the best profits and expand your business to even larger scales. These solutions should be such that do not cause you many expenses and can provide you with the best results. Therefore when it comes to the selection of digital agency in Singapore you need to select the best one from all the available choices. There will be many different factors influencing this decision.

This content will, therefore, help you to select the best services for you. You will get to know the most important points that you need to consider so that you can make a perfect decision to support your business. Listed below are some points which you may consider and look out in the agencies you select to work with:

  • Lower charges and High Performance: This is going to be an important investment and probably a huge one. You cannot afford to make any mistakes or take a wrong decision which may lead to any kind of losses. There are many varieties of services available. Therefore you need to select a package which suits the best to your needs and budget. Also, you should try to find a deal where you can find the best services at low charges. This will help you to maintain balance in your financial status and enjoy the various promotion services equally.
  • Industrial Focus or Specialty: There are different kinds of service packages as per various requirements. Some are the best working in case of B2B businesses and some with B2C business units. Therefore you need to know what type of services does the one handle which you have selected. This will not only help you to move safe but will also let you take the maximum advantage of these services. There are many kinds of services available through a digital marketing agency in Singapore. You can get the best one for you.
  • Proven record of success: It is better to be sure before you move forward rather than experiencing any losses. Therefore it is always suggested to check the past records of works and deals made by the agency you are going to select. You can approach other clients of the agency and get their feedback on the work done by them. This will allow you to be clearer with the working style of the agency. You can know beforehand that is this right choice or not. Thus this is a good way of moving safely.
  • Account staffing: You need to know who is going to be responsible for the completion of your work. Therefore you need to have a clear talk with the agency so that you can assign the task to the most responsible people. This is important to ensure perfection and the best results. These processes may take a bit time, but these are the best way to get the best services and make the right decision for your firm. Stay aware of the people who are going to accomplish the task for you.

Competitive Advantages, Tools, and Resources

There are many positive points of getting these services for your business and take these activities to new heights. These services can be a new way to deal and expand the business to larger scales. This will improve the degree of success and have the biggest gains. Therefore it is the best option to take the services from a digital marketing agency in Singapore and select the best ones.

7 Factors to Consider When Hiring a Digital Agency in Singapore

Selecting a digital marketing for making the business visible is not an easy task as it seems. To make the business accessible and visible to the public, need to start with basics. You have to make new relationships with new agencies, manufacturing companies, marketing agencies and else. You need to find a set of parameters that measures the capability of an agency to run your account successfully. It is not easy to select the agency but considering some important points make it. The digital agency in Singapore is the best option for the beginner and previous businessman also. It provides an organic result to increase brand popularity, makes famous the company, increases traffic into a website and else.

Digital marketing is the platform which is used currently in huge. People are addicted to using a digital platform, so it is great to plan to advertise the product using the technology. Hundreds of digital agency in Singapore is available, but you need to choose one of them considering some points that are-

  • Quality of work
  • Visibility and search ranking
  • Results
  • In-house expertise
  • Aligning with values
  • Communication skills
  • Problem-solving skills

Quality of work

You are looking for the expert to increase the growing percentage of the business. While selecting the agency, you should know their experience. Experience may be good or bad. Both the term teach the individual that how to combat with problems. This experience will help to provide better quality in their work to provide all the facilities to the customer. In the quality term, a digital agency in Singapore is the best option which includes all the required terms.

Visibility and search ranking

While finding the digital agencies, the name you have got for multiple times is the best option for you. The third party suggestions refer you to hire the digital agency in Singapore which is visible to the business organizations. Find the agency which is in under 10th rank.


It refers you to hire the company which has completed their previous projects in a good manner. Ask from the organization which has used the agency, and if they are suggesting it to hire, then you can choose it.

In-house expertise

You can find some digital agency in Singapore which includes a lot of professionals. They can help you to make a strategy for business development, makes ideas and explore it in a physical way to make the business visible for all. Not only makes ideas but they help to operate the business while marketing the brand.

Aligning with values

Hire the agency which knows the value of business, brand, product and the reputation of the company. The best company respects other. That is why you need to select the digital agency which respects others.

Communication skills

It represents the attitude of marketing platform. Every successful business keeps some rules and regulation, and communication skill is one of them. Being polite can make you visible for other. Not only for human nature but it is also valuable for the business purpose.

Problem-solving skills

The digital agency in Singapore includes experts and required experience which can avoid all the problems. Hire the agency which includes exclusive skills said above.

These factors can help you to find the best digital agency in Singapore. Hiring the marketing company provides a lot of benefits. It can boost the business growth, make enormous customer density, organic traffic in a website and increase the profit of the company. It may be said that the marketing agency is a best friend of any organization to increase the growth percentage. Marketing agency not only provides marketing tool but make a new relation with the company to get better business experience.